Shakespeares Tempest :: essays research papers

I love the way Prospero speaks! Although I hate his character, his way of speaking is eloquently biting—whether he is speaking lovingly to his daughter or abusively to Caliban, he gets his point across beautifully. I tried with all my might to decide whether I like Prospero†¦ but to no avail. I had a bad taste in my mouth from the get-go because I remembered a comment about the ambiguity of the Caliban situation—how maybe he did try to rape Miranda, but maybe he didn’t, so maybe Prospero was noble by enslaving Caliban†¦ but maybe he was tyrannical. Prospero definitely reminded me of The Duke (Measure for Measure). Both played God-like roles, deceiving for a good cause yet deceiving nonetheless. I also love how Ferdinand sees Miranda, walks up to her, and says, â€Å"Hey baby, you single? A virgin? Attached? Wanna be a queen?† and that’s all he has to do. Besides Prospero’s fake-objections and all the wood-hauling, Miranda is as good as won. They have some really great lines between them—it’s one of my favorite love-dialogues. It probably helped that he thought he was gonna die and she had only seen two other men in her entire life. But love’s love. My favorite part was how he, a prince, stooped to a â€Å"patient log-man† level to prove his love for her, and how she offered to help while he rested! When Ferdinand first sees Miranda and promptly begins wooing, Prospero accuses him of attempted usurpation. I thought this was ironic†¦ and then realized that usurpation may be a theme that runs through the course of the play. Which it is. I think. Because Antonio usurped Prospero (right?), Prospero usurped Caliban, Sebastian is thinking about usurping Alonso, and Caliban is lookin to usurp Prospero. Maybe ‘usurp’ isn’t the right word for all of these cases—maybe ‘kill’ would suffice. I’m not sure of the exact definition of usurp, but I’m pretty sure a transfer of power via overthrow or murder plays a part. Onward to conventions! I saw lots of dark/light imagery, storms (of course), magic (also of course—there was a magic cloak, after all), nature vs.

My First Helicopter Ride

As I stood gazing at the monstrous contraption, I shivered as though ice had replaced my spine. The cold air that blew into my face engulfed my entire body. The multiple layers of clothing could not protect me against the swish of frosty air. The walkway leading up to the helipad was newly paved; I could still feel the soles of my shoes sink into the cement just a little as I walked up the path. It’s ironic how my heart did the exact same thing. It now felt like it was forcibly pressing against my lungs as I struggled to breathe; asphyxiated by terror. Weeds, dandelions and wild flowers were being blown helplessly about by the gargantuan blades. I knew how they felt. I was a small 7 year-old and this helicopter made me feel like a bug on a windscreen, hanging on for dear life. My mother must have been squeezing my hand too hard because I yanked it away from her as the pain finally registered in my central nervous system; I looked down at my hand just in time to see the blood rush back down my veins. Red roses grew wildly in thick batches by the entrance to the show grounds; the place where I was going to have one of the most memorable experiences of my life. The moonlight cast a ghoulish glow on the surrounding landscape, and the screeching of nearby cars pulling away to the highway made me realize how alone our family was; after all, we were the last people to go in the helicopter that day. The big metal structure shone a bright white under the moonlight, and the splotches of rusted metal hinted at the machines maturity, which wasn’t comforting at all. The spinning of the blades was deafening as we hurried towards the little â€Å"hobbit† door to enter the craft. The first thing I felt when I was hauled up into the craft was the constriction of my pupils, and then my eyelids wired shut. It was very bright in there. As soon as I regained visibility, I looked around and saw all these lights that were sourced by many buttons, switches and levers. The dashboard smelt of black coffee and cigarettes, and the floor of the helicopter was littered with cigarette-buds. I turned my head to look at my mother. I could see that somebody had made an attempt to scrub out a vomit stain on her seat. The earthy colours were at sharp contrast with the charcoal seats, and a thin layer of bleach had been used to try and remove it; like a criminal trying to remove blood splatter at a crime scene. Was it an omen, perhaps? My mother reached over and tightened my seatbelt, uncomfortably tight. However, with the sounds from the pilot’s radio headset combined with the humming and buzzing of all the small machines in the chopper, I was too frightened to care about the seat belt. All that was going through my mind was how my life was now in the hands of rows upon rows of illuminated buttons and do-hickeys. It was probably two minutes after buckling up that the craft began its slow ascent into the cold and seemingly insidious night. I could feel all my organs getting pulled down by gravity. In that moment, I became completely oblivious to the sound of the rotation of the massive blades above me, and only heard the ‘’lob-dup’’ of my heart. The light had been so bright as to temporarily blind me. The warmth of my mother’s reassuring smile contrasted the coldness of the night outside. As I peered through the window, I could see my father and little brother about to board the second helicopter. Their clothing was fighting violently against their bodies as the wind from the rotors blew over their heads. Slowly they started for the craft, with their mouths covered, as if walking into a big sandstorm. I could see them take very short, reluctant steps towards the door of their helicopter; as though they were trying to delay the jaw-dropping experience that was to follow. We started rising and rising until I caught a glimpse of the starry cosmos, and at that very moment, I was lost in my very first helicopter ride.

Bless Me Ultima The Growing Up Of A Young Boy - 680 Words

Bless me Ultima: The Growing up of a Young Boy Throughout the book Bless me Ultima, Tony, the young main character in the story, lost his innocence when exposed to the harsh world since he learned what life is really like. Ultima is a good witch who tries to guide Tony by teaching him morals and lessons. Narsico is percieved as the town drunk, but is a good person. Tenorio is the demon in this story, as he wants to destroy Ultima. This book is about Tonys experience in adjusting to the rough world at a relatively young age. Narsicos death with Tenorios desire to kill Tony made him realize his limitations and acknowledge the reality. Before these incidents, Tony imagined he could control incidents that happened†¦show more content†¦Before, Tonys parents, especially his mother, forced the religion of Christianity upon him. Tony believed it, since his parents did and he thought they were always right. Tonys parents did not him to question Catholisicm, but Florence made him realize you must question all beliefs at all angles. I personally think Tony will still believe in Catholisicm, but this event made him realize you must listen to all beliefs and question. Ultima told Tony he had to live to understand, since some questions are not answerable, and are only answerable through experience. Also, Tony learned from Ultima that recognition of your childhood is part of your future, and you must face the truth no matter how much agony you can suffer. When Tony was on his Uncles farm one summer, his Uncle told him to overlook differences, and evil is not evil, it is what you percieve of it. He also said people are not evil, they just have bad influences. If someone influential has a persuasive argument that seems to have a logical solution, people are influenced in a negative way since they do not know the whole story. In ways, Tony wishes Florence was with him, but he knows he can not look back on his life. He knows he must remember Florence, but if he kept dwelling on mourning for him, he would never be able to get on with his life. Yet, this made Tony realize he must wade through life, and you must not ever let evilShow MoreRelatedThematic Analysis Of Bless Me, Ultima1447 Words   |  6 PagesThematic Analysis of Bless Me, Ultima Bless me, Ultima is a book taking place in the 1940’s during world war ll in New Mexico, it is about a young boy named Antonio who is being torn this way and that by his mother, a Luna who wants solely for her son to become a man of knowledge and a priest. His father a Marez vaquero (cowboy) who wants him to be free like all the Marez men before him. Both parents are polar opposites from each other the Luna’s who represent the moon are quite, religious farmersRead MoreThe Struggles of Antonio826 Words   |  3 PagesBless Me, Ultima Essay The Struggles of Antonio In the beginning, Antonio is only six years old. He is at the center of a conflict between the Mà ¡rez values of his father and the Luna beliefs of his mother. His father would love for him to become a cowboy, but his mother desperately wants him to become a priest. â€Å" Once I had told my mother about my dreams, and she said they were visions from God and she was happy, because her own dream was that I should grow up an become a priest.† (4) All throughoutRead MoreEssay on Finding Ones Self879 Words   |  4 Pagesnovel, Bless Me, Ultima, Anaya presents the reader with the complications and difficulty of cultural identity and in the end suggests that a person can draw from several cultural traditions instead of just one in particular. The main character, Antonio, is the guide to Anayas lesson. Antonios parents, Ultima, and even his town present him with different situations and ideas that contributes to his identity. In the first chapter we are introduced to Antonio and his family. Antonio is a young six-year-oldRead MoreBless Me Ultima Reflection Essay1395 Words   |  6 Pagesabout everything that surrounds your life. These experiences can be so powerful that you question your entire existence. In Bless Me Ultima by Rudolfo Anaya, Antonio Mà ¡rez goes through many hardships that he endures throughout the plot which sparks many questions upon to himself. Being at a young age and coming up against such horrific experiences there is no doubt a young mind would have the need to seek answers as to why something like this would occur. Due to facing harsh realities, Antonio isRead MoreExamples Of Bless Me Ultima1246 Words   |  5 Pages Bless Me Ultima Topic 1 Amari Spleen Mr.Amoroso Pd.3 Spleen Page Two We wake up to the chirping of the birds and the annoying sound of our alarm clocks reminding us of the responsibilities that come about as the sun rises.After all the morning’s withdrawalsRead MoreEssay about Spirituality and Finding Ones Path in Life950 Words   |  4 Pagesconcerned with religion or religious matters†. In the book Bless Me Ultima by Rudolfo Anaya the themes of spirituality and independence are exactly what young Antonio is trying to find. This book portrays the struggles and positive experiences of a young boy on his route to finding his own identity. Finding your spirituality and your path in life is not easy for anyone and was proven very difficult for Antonio Marez. Antonio Marez grew up in a devout Catholic family where a solid sense of faith keptRead MoreTransformation In Bless Me Ultima1980 Words   |  8 PagesBless Me, Ultima is a transformative novel truly represented by the series of events that Antonio experienced. Throughout the story, Antonio was forced to transform from a boy to a man after the severity of tensions of opposites in his life caused him to question everything he had ever known. Antonio reflected upon battles of opinions in his own household, religious differences, and stepping outside of his cultural upbringing for the first time. When Antonio witnessed an extreme amount of death,Read More Bless Me, Ultima by Rudolfo Anaya Essay1652 Words   |  7 PagesBless Me, Ultima by Rudolfo Anaya Children believe what their parents tell them but as they get older they start to question that which used to be unquestionable. Bless Me, Ultima is a novel by Rudolfo Anaya about a young Chicano boy, Antonio Juan Marez y Luna, who is growing up and seeing the world for how cruel it really is. A wise old curandera, or faith healer, Ultima, arrives just before Tony receives his first glimpse into the world of men. Ultima gives Tony spiritual healing throughoutRead MoreBless Me, Ultima By Rudolfo Anaya1002 Words   |  5 PagesIn the novel Bless Me, Ultima by Rudolfo Anaya, Antonio matures a great deal for his age due to the violent actions he is surrounded by.   Ã‚  Ã‚   In the beginning of the novel the main character Antonio Marez, who was just six years old at the time, lives in a small town located in New Mexico. He lives with his parents, Maria and Gabriel, and two sisters, Deborah and Theresa. Tony also has three older brothers, but they are off fighting at War. During this t ime an older women by the name of La GrandeRead MoreBless Me Ultima Essay1362 Words   |  6 PagesBless Me Ultima LAP Topic 2 ​​​​ Brian Sandoval ​​​​Mr. Amoroso ​​​​AP Literature Period 1  Brian Sandoval​​​​​​​​9/20/17 Mr. Amoroso​​​​​​​​​AP Literature Bless Me Ultima Topic 2 ​The demons that haunt one by day do not go away by night; they merely lie in wait until one is sound asleep, ready to strike once more. Dreams are manifestations of one’s inner thoughts, both pleasurable and frightening. It is the brain’s way of working through the problems that plague the mind, serving as a warning

Stalin Was More Effective Than Any Other Ruler of Russia...

Stalin was more effective than any other ruler of Russia in the period 1855 – 1964 in dealing with opposition. How far do you agree? During the second half of the 1920s, Joseph Stalin set the stage for gaining absolute power by employing police repression against opposition elements within the Communist Party. The machinery of coercion had previously been used only against opponents of Bolshevism, not against party members themselves. The first victims were Politburo members Leon Trotskii, Grigorii Zinovev, and Lev Kamenev, who were defeated and expelled from the party in late 1927. Stalin then turned against Nikolai Bukharin, who was denounced as a right opposition, for opposing his policy of forced collectivization and rapid†¦show more content†¦Often situated in cold and remote regions, they housed millions of prisoners, especially in the late 1930s. Conditions were inhumane and death rates were high for the prisoners. They were still heavily used after 1945 though fell into disuse after Stalin’s death. Narodniks were socially conscious members of the middle class who aimed to achieve better conditions for the working classes. They tried to convert the people to socialism however this failed as they were persecuted by the state and quickly decimated. Land and Liberty relied on terrorism and murder. They evolved into the People’s Will group which assassinated Alexander II in 1881. Started around Lavroks ideals and frustration around the failure of the Narodniks. The state then exiled, killed and imprisoned them. Perhaps one of the biggest challenges facing Alexander III was political violence. Not only his predecessor, Alexander II, but also other leading political figures across Russia during the 1870s had been assassinated. People’s Will was a terrorist organisation that hoped to bring political change to Russia through revolutionary violence. They attacked leading members of local and national government. The assassination of Alexander II was merely the culmination of a nationwide campaign of violence. The immediate cause of revolution was the demonstration in St Petersburg in January

Television Show Aspect Of The Media - 1926 Words

Television show is one of the popular ways to pass time and is also acknowledged as social communication facilitator. Since Game of Thrones is one of the nations most popular show, the program has accumulated varieties of fans and interests. Game of Thrones like other popular and successful media such as Hunger games series, Harry Potter etc. has both the print version and television show segments. When it comes to my focus, I am focusing on the television show aspect of the media. According to my interviewees, the media phenomenal had garner both nation and worldwide attention because the TV doesn t fall into the typically clichà © category of TV shows and media that the public are exposed to in our current media. My interviewees said that they are â€Å"attracted to the extreme drama and unrealistic nature of the show† and also attracted to the fact that â€Å"Game of thrones is the opposite from every clichà © book/TV show. It s fun of suspense, action, violence and plot twists.† Game of Thrones is a fictional TV shows that revolves around family power, beliefs, politics, magic and public discourse in general. The show is centered around Seven Kingdom with mostly five families out of eleven fighting and scheming to get control of power and with the pursuit of power and respect comes death, betrayals, fights, rape, cultural differences, religion and loyalty amongst other things being tested and highlighted in the show. Although Game of Thrones doesn t feel relatable, most of theShow MoreRelatedAdvertising Medi An Important Aspect966 Words   |  4 PagesWhen it comes to advertising, the advertising media is an important aspect. Advertising media â€Å"are the various means by which the message is communicated to the target market† (Perrault, Cannon, McCarthy, 2013). There are several aspects that an advertiser must consider when choosing the best advertising medium to use, which can change depending on the situation. One way that advertisers can ensure effectiveness in terms of their advertising media is to make sure that they give careful considerationRead More Media Essay1506 Words   |  7 Pages Violence in the Media Violence in the media has been a growing problem ever since the emergence of mass media. One wonders however, how violence has become so prominent in our culture, more so than other countries. More minors are being involved in heinous crimes such as murders and armed robberies. Even play on the school ground is getting rougher. There are many factors that play into the increasing violence, such as over population, religious struggles, and race. One factor thatRead MoreThe World Of The Age Of Medi Entertainment And Relevancy985 Words   |  4 PagesLiving in the Age of Media: Entertainment and Relevancy The significant presence of electronic media has gradually become a crisis of society’s problems. Though it seems to go unnoticed by most, the obtainment of our information that we are receiving is a mere means of entertainment thanks to the universalization of media and television. Postman discusses the consequences of living in a technologically advanced age by discussing four aspects of society that are most affected: the news, religionRead MoreThe Cultural Phenomenon Of Reality Television1741 Words   |  7 Pages‘Reality Television (TV)’ has become an increasingly popular genre of television since its paroxysm onto the airwaves in 1945. The term ‘Reality Television’ can be defined as the genre of entertainment that documents the lives of ‘ordinary’ individuals through the exhibition of allegedly unscripted real-life scenarios, despite inquisitive inquiries disclosing Reality TV to entail facets of script. The primary objective of Reality TV is purely to entertain the audience. This genre of television is appealingRead MoreDevelopments in the Last Century1046 Words   |  5 PagesLast Century Brenda Steger Hum/186 Media Influences On American Culture June 8, 2013 Dr. Victoria Yancey Developments In The Last Century In detail this paper will show how the media played an important role in the culture today. It will answer the questions What were the major developments in the evolution of mass media in the last century? It will also ask How did each development influence American culture? And What is ment by the term media convergence and how it affected everydayRead MoreThe Representation Of Gender And Media978 Words   |  4 PagesNowadays the representation of gender in media has become very common. It is all about the representation of phenomenally rapid change: change’s in gender relation transformations in media technologies, regulatory frameworks, content ownership and theoretical revolutions in the approaches used to make sense of gender representations. Gender and media aims to freeze the frame, press the pause button, or hit the refresh key to construct that how media shows social stereotypes. There are many advertisementsRead MoreThe Effects Of Mental Illnesses On Children s Media1371 Words   |  6 Pagesthroughout today’s media. Even with recent research, media chooses to only give information about the negative events mentally ill patients are associated in. Today’s media mocks mental illnesses in children’s television shows and it has negative effects on the children who are exposed to this. Psychologists and other doctors are making an effort to change the views the media portrays to the public. These efforts are being fought against because â€Å"Hollywood† and other large media industries make theirRead MoreCanada s Influence On The Canadian Culture1093 Words   |  5 PagesCanada’s media industries have played a huge role in the Canadian culture. The Canadian culture has integrated with other countries forming a successful globalization. Many countries including the United States have contributed to the success in Canada’s media industries. The success of globalization between all of the countries was predicted by Marshall McLuhan and ever since his prediction, the world can be depicted as a global village. The global village can be viewed as a tool, a tool that isRead MoreWatching the World through Television1186 Words   |  5 PagesMost of the world can be viewed through the television. Educational programs are aired. News from all over the world is broadcasted. Anything from sports to music is displayed on the television. While there are many positive aspects of mass media, to the contrary, there are also violent programs portrayed. Violence in all aspects of the media has drawn public attention with practically every novel type of media entertainment (Slotsve et al., 2008). With children being the main audience, thisRead MoreHow Do Media Effects Help One Understand The Complexity Of Media Power?1193 Words   |  5 PagesHow do ‘media effects’ help one understand the complexity of media power? If a man is tall enough to be a basketball player, he can be described as robust. But until he helps his basketball team win the game, he will not have any effect. That represents the difference between ‘power’ and ‘effects’. However, there are a number of ways to shoot a ball, and it does not mean winning every time. The complexity of ‘effects’ depends on the undetermined ‘power’. And ‘the concept of power in human affairs

The Snows of Kilimanjaro Free Essays

This paper analyzes three short stories of Hemingway- The Snows of Kilimanjaro, Hills Like White Elephants, and Indian Camp by reading them against the grain. The aim of this paper is to study the stories by re-reading them and using approaches that will give greater insights and reveal new meanings. The Snows of Kilimanjaro (Marxism) Marxism believes â€Å"the real forces that create human experience [are] the economic systems that structure human societies† (Tyson 53). We will write a custom essay sample on The Snows of Kilimanjaro or any similar topic only for you Order Now Marxist criticism chooses to focus more broadly on the cultures â€Å"economics [as] the base on which the superstructure of pocial/political/ideological realities is built† (Tyson 54). When we speak of ideology from a Marxist perspective we mean a belief system created by cultural conditioning (Tyson 56). It is these underlying, pervasive, and sometimes disguised economic ideologies that shape our culture which in turn shapes each of us as individuals through cultural conditioning. Thus, it is the â€Å"differences in socioeconomic class [which] divide people in ways that are much more significant than differences in religion, race, ethnicity, or gender† (Tyson 54). When we speak of socioeconomic class we mean differences in economic, social, and political power between people. Marxism gives us the terms bourgeoisie and proletariat, which in simple terms refer to the rich and the poor, respectively. But Tyson says there are essentially five different socioeconomic classes in America: the underclass, lower class, middle class, upper class, and â€Å"aristocracy† (55). And people are always fighting and struggling to climb the socioeconomic ladder as part of their cultural conditioning. â€Å"For Marxism, getting and keeping economic power is the motive behind all social and political activities, including education, philosophy, religion, government, the arts, science, technology, the media, and so on† (Tyson 53). When looking at â€Å"The Snows of Kilimanjaro† from a Marxist perspective, it is important to note the time period in which the story was written and published. Even though the story takes place in Africa it is predominantly influenced by the characters’ experiences in American (and European) culture. Harry and Helen are (presumably) American citizens and therefore their behaviour has been shaped by the predominant American ideologies of the mid 1930s, which include: classism, consumerism, rugged individualism, and the American dream. In â€Å"The Snows of Kilimanjaro† Harry can be seen as a patriot, he fought in the war; as a rugged individualist, Helen â€Å"thought he did exactly what he wanted to† (Hemingway 46); as a man living the American dream, climbing the social ladder, always improving his social standing in life by moving on to women with more money than the last, and enjoying the â€Å"acquiescence in this life of pleasant surrender† (47) and comfort; and as classist, although Harry shares his wife’s money he still felt like â€Å"a spy in [the] country†¦[of] the very rich† (44). Harry embodies all of these American ideologies and they shape his identity as an individual, even though at their root the ideologies are a result of the underlying capitalist American economic system. We can also learn a lot about the prevailing ideologies from the narrative itself. Throughout the story Harry and Helen both shout orders to their camp and hunting support staff. Although the support staff is presumably being paid but it is worth pointing out that there is a class division between the privileged couple and the workers whose job is to make their experience enjoyable. Also there are numerous references to money throughout the text. Harry says to Helen it’s â€Å"[y]our bloody money† (Hemingway 41), and â€Å"[y]our damned money was my armour,† and â€Å"[y]ou rich bitch† (43). Harry also thinks about how he â€Å"had his life and it was over and then he went on living it again with different people and more money, with the best of the same places, and some new ones,† and of the â€Å"very rich†¦which he despised† (Hemingway 44); and â€Å"this rich bitch,† and â€Å"[Helen] who had the most money of all, who had all the money there was† (45); and â€Å"because she was richer† (46); and â€Å"[t]he rich were dull and they drank too much, or they played too much backgammon. They were dull and they were repetitious† (53). Harry also recalls a story in which a guy named Julian says â€Å"The very rich are different from you and me† and someone responds to Julian by saying â€Å"Yes, they have more money,† but this crushed him because Julian â€Å"thought they were a special glamorous race† (Hemingway 53). These textual references deal with the subject of money, of economics, of ideology, and classism. But there is still more textual evidence of the capitalist American ideologies present in the story. Another example of classist ideology includes Harry’s statement to Helen â€Å"your own people, your goddamned Old Westbury, Saratoga, Palm Beach people† (Hemingway 41). And examples of consumerist ideology can be seen as Helen â€Å"had to make another life† so â€Å"she acquired him (Harry)† and â€Å"built herself a new life† (Hemingway 46). All of the above textual references are proof of the underlying economic ideologies that shape the characters in â€Å"The Snows of Kilimanjaro† and illustrate the ways in which Harry and Helen value their commodities for their exchange value and sign-exchange value. â€Å"For Marxism, a commodity’s value lies not in what it can do (use value) but in the money or other commodities for which it can be traded (exchange value) or in the social status it confers on its owner (sign-exchange value)† (Tyson 62). Viewed from this perspective Harry and Helen are using each other’s sign-exchange value in their relationship, in other words, they are showing off their possession of one another to society in a process called commodification. Commodification, or the use of sign-exchange value, is exactly what it means when Harry describes himself â€Å"as a companion and as a proud possession [of Helen’s]† (Hemingway 45). As we have seen there are many references in the narrative of â€Å"The Snows of Kilimanjaro† that shed light on the relevant ideologies as applicable to Marxist criticism. The ideologies of classism, patriotism, rugged individualism, consumerism, and the American dream are as predominant today as they were in the 1930’s. How to cite The Snows of Kilimanjaro, Papers

Importance of Communication in Zara †Free Samples to Students

Question: Discuss about the Importance of Communication in Zara. Answer: Introduction Zara, the most reputed fashion brand in the world and they are well known for their designing and manufacturing. Their marketing, business strategies, and quality emphasizes are quite brilliant as they generate the highest profit margin from their target market. They have a recognized customer belt that estimated the average revenue in every year and that provide the successfully sustainable condition of the organization. Their enterprising, ERP, plans and objectives are focusing on the brand value that they set to achieve for themselves. In this report, the effective impact of communication and communications are being discussed as the marketing expansion firmly depends on this aspect. Communication is a process in which people have made their interaction with one another. It is soulful and effective that may have an argument with another person and except a fruitful answer that quite relinquishes the need of the questionnaire. Communication is a process that what people have done in their daily life and that prevail the connection. On the other hand, Communications is the device, a system that transmitting the information. This is not a human nor can a living being it only acts as a medium through which the information can be traveled and people get aware of that situation (Gonzlez 2017). Television, Radio, Internet access, phone, Tablet, Fiber optics, Newspaper all these are the different tools of communications. In case of Zara, communications process is quite important and relevant as they promotional purposes is quite important for the enhancement of business. They have to promote themselves as in this globalized business scenario and human interaction is not quite possible or effective thus technological assistance is needed (Dozier, Grunig and Grunig 2013). Effectiveness of Priestleys Paradox In Priestley's Paradox the main theory of communications the underpinning statement is quite clear and impactful. The more use of technology mitigates the quality of verbal and nonverbal interaction. This is the changes that form the technical assistance and decrease the effective communications. The theory of Priestley Paradox has highlighted on the significant effect on interpersonal communication (Kapasi and Galloway 2016). The state considered that humans are tech savvy and they forgot to interact with each other. The interaction is the right way to attach and that trend is being changed by the use of imposed technology. In verbal communication people use the language and in non-verbal conversation, they use some signs, pictures, graphs, shadows, visual or audible form but this is also has gone as the expressions, eye contact these are not express through the device. In case of Zara, the quality communication is important whether it is verbal-nonverbal or technological. The skill of internal communication and technical assistance provided by the device all are the useful aspects to expanding the business (Costa-Snchez 2017). The proper feedback may come in verbal communication but through the technological medium now feedback is very easy to gather, however, there is a chance of mismatching the portfolio of the quality but still, this small risk can be taken to enlarge the market area of the organization. Strengths and Weakness of channels of communications There are many devices or channels of communications. The first one is Telephone and it is the easiest communications device that people have for mitigating their distance. The strength and weakness of this device are placed accordingly. Basically business related important deals are primarily surfaced at the telephone thus a gesture of rough interpretation regarding the business is placed on the verbal communication in a telephone (Shwom and Snyder 2015). The facials expressions and gestures are not visible through telephone so the motive or the intention area note quite determined by the nonverbal expressions through the telephone. So it helps to place the dealing in sometimes. The concern weakness of that device is the emotion or urgency of the work or the deal that used to go on (Peleckien and Polajeva 2016). On that interpretation the listener is not quite aware of the situation through the telephone. The device is the less personal than face to face device thus; in that case, the tension of stress or even the work pressure is not visible through this. So the communication cannot determine the trust or truth from both the cases. Another one vital communication channel is Email, which is generally a store or collection of important documents or files. In that case, the item pressure or flexible responses are gettable from the ways of inclusion of files (Huang et al. 2016). The strengths and weaknesses are followed thereafter. It is a time-saving process that can be sent anywhere in the world and define the actual state of the situation. It is a verbal or written form or documents form thus expressions are not quite visible in that case. If the written part contains any missing section of writing that may interpret some wrong meaning or can change the whole scenario of the deal. Thus good care needs in this perspective and as the letters are not speaking to the tone of the writing is not quite clear to the reader. This is a complete drawback of that channel (Grunig 2013). The business deals are not so easy to understand thus wide and small range of groups and their email conversations are limited. The solution they want is the correct way of personal log off thus any misunderstanding can be done by those wrong interpretations of those emails. This is another drawback of that system. Communications model and perspective The communication model of Shannon and Weaver reflects the channels and messages but there is no feedback option which is needed to understand the effective perceptiveness of the communication. Thus the intervention of Wilber Schramm and the human communication process understand the expectancy and the relevance of the message that put the meaningful attribution to communication (Fleisher and Bensoussan 2015). The communication relationship influence and the frame of reference in case of partial communicator and its effects on a relationship are highly impacted by the situation. In the perspective of communication influence and to maintain the clarification in communication engage the seven C's of communication help. These are Content, Context, Clarity, Credibility, Channels, Continuity and Capability all these aspects are important to understand the meaning of those communication processes (Hampf and Mller-Pohl 2013). In case of Zara, all these relevant communication processes are important for the expansion of a business. Leveling the public is another segregation of communicating process determination. The aware and active public need more concern rather than latent or nonpublic. Company's value, belief, trust, and attitude can be imposed by the tactical communication interference and the methods of communications. Dynamic interaction with people and recommendation Dynamic interaction is a process when people are enwrapped and indulge into the conversation and has made a good output as productiveness. In that case, both the humans talk and listen in face to face or over the telephone. This is a kind of healthy conversation that impacted over the growth of the company. Dynamic interactions are always energetic, it is mainly surfaced on the face to face conversation where the energy may affect the other one and mitigate the complex situation with ease. The dynamic conversation may bring the side conversation in a group and connect each and every person personally (Bargiela-Chiappini and Nickerson 2014). Communication pattern is more important than individual success. There are some situations that Zara needs a proper channel of dynamic communication and that used to be more effective and illustrative as far the concerning participation of communications. I think communication and communications in business are the vital terms to evaluate the business effectiveness and to demonstrate the promotional aspect for the future. There are some communication steps like advertising, sponsorship, dealing, business tie-up, public relations efforts and active strategy discussion that help the communication scenario in an internal and external scenario of the organization (Austin and Pinkleton 2015). Zara has the platform that encourages the communication possibilities to do better and making relation efforts to promote the potential development of the organization. Assistance from Information technology is helpful for the organization about their improvements and requirements. Employees are the legal part of it and they can also determine some of the highlighted things which management may overlook. In case of Zara, they have a legacy system and that centralized by a communication network from Chicago. It possesses data integrity, low maintenance and has very simple architecture. The technology provides a huge impact over the stagnant system and has made a faster processing system and increase in economic profits (Boulesnane and Bouzidi 2013). Some of the imposed section that has started by the management may be very rigid or may have the less opportunity to enhance the economic growth of the organization. In that case, the engagement of the employees and their inputs may enrich the process in a suitable way. For the future development of the company the increase in the production and mitigating the risk situation is the key aspect, thus the valuable informatics that delivered by the employees may enhance the style of organization behavior and mitigate the future risk in this globalized business arena. The imposed intranet autonomous system may emerge some valuable thinking or positive aspects that may retain the big customers for the organization (Pantano and Gandini 2017). Organization officials need to impose this system as not only the nonsense of offensive material came in regular basis through this portal but also some suggestions and good socio-economic aspects are being highlighted in that section. So for the development of the company, this innovative process of chat room section or the intranet section where employees can express their feelings is important and relevant for the organization. Customer complaints or employees complaints need to penetrate in a deeper way so that th ese problems are not coming rather effectively or being mitigated by the effective use of those imposed implementations Waters 2013). Therefore, it can be stated that multifunctional decision making and quality analysis with the proximity and control over the supply chain and management is being technologically benefitted by the implementation of those systems. On the other hand, Zara has DBMS system, ERP systems and RFID barcode system that also make an effective part of boosting the technological aspect in Zara (Ross 2015). Personal digital assistants and feedback system from the employees and customers have made a blend of technological strategy which played an elegant stroke by pushing their business to a new level of market orientation. Conclusion Therefore it can be concluded that communication is the modernize parameter of business leadership thus expanding in a market is essential. Zara has certain objectives and expanding markets so before the finalizing of products the culture of communication and the proper feedback from the user is essential and relevant to maintain the fashionable change in the market and create the combination with the desired results. 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